fanSTORE 4: Fulfillment

Fulfillment – meaning the dispatch of material products – can be dealt with in three different ways.

Single-handed Dispatch

Dispatch can remain in the hands of the Label (the artist, producer, publisher, etc.). If sales volume is relatively low, single-handed fulfillment is potentially an attractive option, as external handling and storage costs do not arise.
Orders can be channeled by e-mail to a router set up in BackOffice and also (additionally) be downloaded in BackOffice as an Excel file.

Dispatch by fanSTORE Standard Fulfillment

fanSTORE features the option of linking up with an experienced Fulfillment operator. The bitmanager-media GmbH maintains the relevant framework contracts and bundles its service purchases in order to obtain more favorable terms and conditions than those available when a Label commissions a single service from a Fulfiller.

The Label need not make an individual contract with the Fulfiller. As well as the aforementioned benefits, there's the added advantage that Fulfillment can go into operation immediately.


The organization and procedures established between Labels and a Fulfillment service provider and also the latter's technical infrastructure have been tried and tested, and can be experienced straight away. This spares learning curves and expense, and facilitates a rapid and unproblematic start.

Dispatch by an individually commissioned Fulfiller

Particularly for Labels that have already commissioned Fulfillment services and are contractually bound by existing arrangements, linking up with an individual Fulfiller can be the right decision, under certain circumstances. For this purpose, fanSTORE provides practical, tried and tested standard interfaces that can be used to quickly contact the relevant Fulfillment operators.
Individual adaption of the Fulfillment interface by the bitmanager-media GmbH is available on a project basis.

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